It finally seems that there is life in the Independent Music Scenee in India. The largest socisal network in the world and the oldest recording company in India think so!
HMV's SaReGaMa has launched an Underground Label to tap into things beyond Bollywood.Through a series of auditions in popular pubs and clubs, word-of-mouth and a network on the ground, Saregama accessed over 300 demos and went through them to select 30 acts across three metros. These tracks are being produced as a 3-CD series: The Underground Delhi,The Underground — Mumbai and The Underground-Kolkata.
Saregama has also invited young student filmmakers to compete for creating music videos for the tracks. This involves tie-ups with film schools and independent upcoming filmmakers in the three cities. The videos will be polled on mySpace.
The first volume in the series, Bombay - The Underground - The Best Of What’s Next is already out in the market and is priced at Rs 150.
Independent Music seems to be finally coming of age in India. As someone who has been an active part of the scene as a musician as well as a consumer, this is great news.
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