MySpace has finally launched in India. What I like about the product is that it is willing to take a huge risk by going ahead with its Music Mantra ni India as well, where nearly 70% of all Music sales is Bollywood. Independent and upcoming artists have never had a platform to get promoted. As an artist myself, t has been my biggest problem with the entire music scene in India.
MySpace seems to be correcting that now as the first large Internet player to focus on independant artists (music or otherwise).
Will it work? The market seems raw and small, but if someone an pull it off, it has to be MySpace. MySpace is part of NewsCorp which helps it leverage a good deal of content from Star, an asset that none of the other internet players in India (except perhaps Web18) can boast. But what a Web18 or a TimesGroup lacks is the simultaneous focus on open technology. MySpace's open developer's platform should be quite interesting out here for India has one of the largest and most active developer communities.
I feel it's exciting to have a somewhat niche social network, and an entertainment social network that doesn't totally bank on Bollywood and Cricket. It's a gamble but if they can pull it off, it can change the way people view entertainment in India.
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